Refresh Drummoyne

Refresh Drummoyne Mural
Refresh Drummoyne Mural

Poetic Public Art – Refresh Drummoyne

Public art was used to create a look and feel for Drummoyne Shopping Village Centre. As part of the shopping centre upgrade a number of sites in Drummoyne Village Centre were improved. Public Art was used to maximise the impact of the investment in street furniture and alterations. A poetic narrative was used to link the various improvements which is visible on local seats, bins, murals, pavement, and items of marketing collateral for the shopping strip and projections.

A writers competition to develop words and quotes to be used in the public realm. The theme was to reflect concepts time relevant to Drummoyne. Over 20 submissions were received. Poems, stories and descriptions focused on different places and people that have shaped the village over the years.. The competition submissions revealed all of the elements which contribute to the local culture and heritage of the area.

The winning piece, Refresh Drummoyne*, is a poem that lyrically encapsulates local history from indigenous settlement to the present day. The poem effectively reflects ideas which emerged during the many consultation meetings hosted during this project. It acknowledges the heritage of the area and offers opportunities for taking intriguing words, quotes and verses which can be used effectively around the Centre.

Design

The selected poem has been interpreted by a graphic designer who created a style guide for use across the Centre. The designer was influenced by the diverse typefaces used across signs around Drummoyne which revealed classical, retrospective and modern typography sitting alongside each other. The final design combines seven typefaces to create an intriguing perspective of time past, present and future. The design has a striking contemporary look and is an effective way of drawing in the audience by isolating certain words and phrases such as ‘timeless’ on a seat on Victoria Road. The palette of black, grey and white is visually effective against the many colours used in signs by local business. A single bold word on a seat offers a point of difference and moment of contemplation. The entire poem on a mural will engage a broad audience as it refers to and resembles billboards, poster walls, newspaper headlines and antique film rolls.  

REFRESH DRUMMOYNE Written by Wendy Lewis*  

Page last updated on: 20/03/18
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