Small Business Book Club - Michael McQueen

The New Rules of Engagement is a guide to understanding and connecting with Generation Y.  Written by leading Australian speaker and social researcher, Michael McQueen, The New Rules of Engagement is an insightful, entertaining and revealing look at what drives and defines Generation Y.

If you’ve been left scratching your head by the attitudes of some of today’s young people, this author talk provides the reasoning behind their behaviour and answers questions on why they act the way they do!

This fully revised edition helps readers better understand and connect with Gen Y on all levels. So whether you’re looking to employ, sell to or simply interact with the Gen Y audience, join us at Concord to gain an insight and the skills on how best to do it. Your workplace, family and relationships will be the better for it.

The Small Business Book Club invites authors of business development books to describe their concepts, read excerpts and answer small business owners' questions. The Small Business Book Club is also a way of rediscovering local libraries, and benefiting from their many low-cost and no-cost services.

This event is brought to you by The Department of State and Regional Development in partnership with the City of Canada Bay Council.

To reserve your place, please complete the online form.

For further information, please contact Council's Economic Development Unit on 9911 6555 or email business@canadabay.nsw.gov.au.